The Lean Startup About Book
Why you should read this book
You don’t need a huge budget and several months of planning in order to develop a product. Lean Startup says you could just go out there, begin selling and receive feedback.
In that way, you will know what works and what doesn’t. In this book, you will learn a simple but practical way to make your business grow. If you’re an entrepreneur or aspiring entrepreneur, you must read it to believe it.
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Who Should Read this
For business students; for product developers; for aspiring entrepreneurs; for business owners who want to create a new product or expand
About the Author
Eric Ries is an author and entrepreneur. Two start-up companies he worked for closed down. Then he became CTO of social network IMVU.
The Lean Start-Up became widely acclaimed in the business world. In 2015, Eric Ries established a new stock exchange called LTSE or Long Term Stock Exchange where he is CEO.
The Lean Startup Introduction
When you hear the word “startup”, what comes into your mind? You probably picture a garage where a group of friends develops a new product.
It’s a very exciting venture, with a promise of earning big. That is how most dot com companies in Silicon Valley started.
In fact, as you probably know, that is how Apple started. But did you know that there can be a startup even within an established company? You will learn that and a lot of other interesting ideas in this book.
The world of business is changing. And so, the traditional approach must be changed as well. The Lean Startup presents a modern approach to business.
There are startups that have very good planning. They have a well-thought-of product and marketing strategy.
They have a team of intelligent members. But, after investing so much time, money, and effort, why do these startups still fail? What could be missing? Is the planning not enough? You may want to start a business of your own.
Or you may already be an entrepreneur looking for a new venture. Either way, this book is for you. If you’re curious about how startups can become multi-million companies, let’s begin.